When you think of branding in the traditional sense, you think of the impression a company or product makes on you, and the qualities you associate with it. When you think of Volvo, what comes to mind? For most people, it’s safety. Mercedes? Luxury. Celebrities have...
I really never thought I’d be writing something about emojis. A few years ago I would have said, “ a what?” For a while they were the purview of teens. Then they spread; my in-laws send them in text messages, my friends in email, and I once overheard a man in coffee...
